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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

by Philip (Northwestern Univ, Usa) Kotler, Den Huan (Ntu, S'Pore) Hooi e Hermanwan (Markplus Inc, Indonesia) Kartajaya
language: english
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD, May of 2019 ‧
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Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

by Philip (Northwestern Univ, Usa) Kotler, Den Huan (Ntu, S'Pore) Hooi e Hermanwan (Markplus Inc, Indonesia) Kartajaya

Property Description
ISBN: 9789813275461
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD
Release Date: May of 2019
Language: English
Cover: Hardcover
Pages: 344
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9789813275461