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As Heard On Tv: Popular Music In Advertising

by Bethany Klein
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2009 ‧
229,82€
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Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

As Heard On Tv: Popular Music In Advertising

by Bethany Klein

Property Description
ISBN: 9780754666653
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2009
Language: English
Cover: Hardcover
Pages: 178
Format: Book
Collection: Ashgate Popular And Folk Music Series
Categories: Books in English > Art > Music
EAN: 9780754666653

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