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language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2004 ‧
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Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.

Arts Marketing

by Peter Fraser, Mustafa Ozbilgin e Finola Kerrigan

Property Description
ISBN: 9780750659680
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2004
Language: English
Cover: Softcover
Pages: 234
Format: Book
Categories: Books in English > Art > Other Arts
Books in English > Others
EAN: 9780750659680