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An Insider'S Guide To Place Branding

Shaping The Identity And Reputation Of Cities, Regions And Countries

by Florian Kaefer
language: english
Publisher: Springer Nature Switzerland AG, March of 2021 ‧
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

An Insider'S Guide To Place Branding

Shaping The Identity And Reputation Of Cities, Regions And Countries

by Florian Kaefer

Property Description
ISBN: 9783030671433
Publisher: Springer Nature Switzerland AG
Release Date: March of 2021
Language: English
Dimensions: 241 x 161 x 25 mm
Cover: Hardcover
Pages: 289
Format: Book
Collection: Management For Professionals
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9783030671433