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Ambush Marketing And Brand Protection

by Phillip Johnson
language: english
Publisher: Oxford University Press, March of 2021 ‧
277,13€
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The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

Ambush Marketing And Brand Protection

by Phillip Johnson

Property Description
ISBN: 9780198845201
Publisher: Oxford University Press
Release Date: March of 2021
Language: English
Dimensions: 171 x 246 x 20 mm
Cover: Hardcover
Pages: 656
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780198845201