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Alcoholism Treatment Marketing

Beyond T.V. Ads And Speeches

by Donald (Auburn University, Montgomery, Usa) Self
language: english
Publisher: TAYLOR & FRANCIS INC, June of 1989 ‧
78,40€
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A monograph published simultaneously as Health marketing quarterly, v.6, nos. 1/2/3. Fifteen articles address various aspects of marketing alcoholism programs to the general public and to professionals. The articles are arranged in four sections: market behavior and market segmentation; program development, implementation, and evaluation; tools an

Alcoholism Treatment Marketing

Beyond T.V. Ads And Speeches

by Donald (Auburn University, Montgomery, Usa) Self

Property Description
ISBN: 9780866568890
Publisher: TAYLOR & FRANCIS INC
Release Date: June of 1989
Language: English
Dimensions: 165 x 229 x 29 mm
Cover: Hardcover
Pages: 344
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780866568890