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Aiming Big With Small Cars

Emergence Of A Lead Market In India

by Rajnish Tiwari e Cornelius Herstatt
language: english
Publisher: Springer International Publishing AG, November of 2013 ‧
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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

Aiming Big With Small Cars

Emergence Of A Lead Market In India

by Rajnish Tiwari e Cornelius Herstatt

Property Description
ISBN: 9783319020655
Publisher: Springer International Publishing AG
Release Date: November of 2013
Language: English
Dimensions: 156 x 234 x 15 mm
Cover: Hardcover
Pages: 229
Format: Book
Collection: India Studies In Business And Economics
Categories: Books in English > Management > Management and Organization
EAN: 9783319020655

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