Capa do artigo Aggregate Advertising Expenditure In The U.S. Economy

Aggregate Advertising Expenditure In The U.S. Economy

Measurement And Growth Issues In The Digital Era

by Ernst R. Berndt e Alvin J. Silk
language: english
Publisher: NOW PUBLISHERS INC, September of 2021 ‧
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Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.

Aggregate Advertising Expenditure In The U.S. Economy

Measurement And Growth Issues In The Digital Era

by Ernst R. Berndt e Alvin J. Silk

Property Description
ISBN: 9781680838725
Publisher: NOW PUBLISHERS INC
Release Date: September of 2021
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 96
Format: Book
Collection: Foundations And Trends (R) In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781680838725

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