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Advertising To Children On Tv

Content, Impact, And Regulation

by Mark Blades, Caroline Oates e Barrie Gunter
language: english
Publisher: TAYLOR & FRANCIS INC, August of 2004 ‧
209,54€
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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

Advertising To Children On Tv

Content, Impact, And Regulation

by Mark Blades, Caroline Oates e Barrie Gunter

Property Description
ISBN: 9780805844887
Publisher: TAYLOR & FRANCIS INC
Release Date: August of 2004
Language: English
Dimensions: 159 x 235 x 19 mm
Cover: Hardcover
Pages: 224
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780805844887