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Advertising, The Media And Globalisation

A World In Motion

by John (University Of Melbourne, Australia) Sinclair
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2012 ‧
209,54€
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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

Advertising, The Media And Globalisation

A World In Motion

by John (University Of Melbourne, Australia) Sinclair

Property Description
ISBN: 9780415668828
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2012
Language: English
Cover: Hardcover
Pages: 168
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780415668828