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Advertising International

The Privatisation Of Public Space

by Armand Mattelart
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2017 ‧
131,12€
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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Advertising International

The Privatisation Of Public Space

by Armand Mattelart

Property Description
ISBN: 9781138178946
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2017
Language: English
Cover: Hardcover
Pages: 260
Format: Book
Collection: Comedia
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781138178946

ABOUT THE AUTHOR

Armand Mattelart

Armand Mattelart, professor em Ciências da Informação e da Comunicação na Universidade de Rennes II, é autor de numerosas obras, traduzidas em diversas línguas, sobre a história e as teorias da comunicação.

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