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Advertising Impact And Controlling In Content Marketing

Recognize Impact Mechanisms, Optimize Controlling And Adapt Strategy

by Thomas Horner
language: english
Publisher: Springer Fachmedien Wiesbaden, February of 2023 ‧
81,10€
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Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

Advertising Impact And Controlling In Content Marketing

Recognize Impact Mechanisms, Optimize Controlling And Adapt Strategy

by Thomas Horner

Property Description
ISBN: 9783658405502
Publisher: Springer Fachmedien Wiesbaden
Release Date: February of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 255
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9783658405502