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Advertising & Chinese Society

Impacts & Issues

language: english
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS, July of 2009 ‧
58,13€
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Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society.

Advertising & Chinese Society

Impacts & Issues

Property Description
ISBN: 9788763002271
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS
Release Date: July of 2009
Language: English
Dimensions: 156 x 230 x 20 mm
Cover: Softcover
Pages: 315
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9788763002271