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Advertising

by Daniel Yadin e Frank Jefkins
language: english
Publisher: Pearson Education Limited, February of 2000 ‧
85,16€
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Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

Advertising

by Daniel Yadin e Frank Jefkins

Property Description
ISBN: 9780273634355
Publisher: Pearson Education Limited
Release Date: February of 2000
Language: English
Cover: Softcover
Pages: 416
Format: Book
Collection: Frameworks Series
Categories: Books in English > Management > Advertising
EAN: 9780273634355

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