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Advertising And The Transformation Of Screen Cultures

by Bo Florin, Yvonne Zimmermann e Patrick Vonderau
language: english
Publisher: AMSTERDAM UNIVERSITY PRESS, July of 2021 ‧
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Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.

Advertising And The Transformation Of Screen Cultures

by Bo Florin, Yvonne Zimmermann e Patrick Vonderau

Property Description
ISBN: 9789462989153
Publisher: AMSTERDAM UNIVERSITY PRESS
Release Date: July of 2021
Language: English
Dimensions: 235 x 157 x 23 mm
Cover: Softcover
Pages: 338
Format: Book
Collection: Film Culture In Transition
Categories: Books in English > Art > Cinema
EAN: 9789462989153

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