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Advances In Theory And Practice In Store Brand Operations

by Jiazhen Huo
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, January of 2022 ‧
148,70€
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However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management.

Advances In Theory And Practice In Store Brand Operations

by Jiazhen Huo

Property Description
ISBN: 9789811598791
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: January of 2022
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 253
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9789811598791