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Advances In Advertising Research X

Multiple Touchpoints In Brand Communication

language: english
Publisher: Springer Fachmedien Wiesbaden, October of 2019 ‧
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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Advances In Advertising Research X

Multiple Touchpoints In Brand Communication

Property Description
ISBN: 9783658248772
Publisher: Springer Fachmedien Wiesbaden
Release Date: October of 2019
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 240
Format: Book
Collection: European Advertising Academy
Categories: Books in English > Management > Marketing
Books in English > Management > Advertising
Books in English > Others
EAN: 9783658248772

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