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Advances In Advertising Research (Vol. Xii)

Communicating, Designing And Consuming Authenticity And Narrative

language: english
Publisher: Springer Fachmedien Wiesbaden, April of 2023 ‧
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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.

Advances In Advertising Research (Vol. Xii)

Communicating, Designing And Consuming Authenticity And Narrative

Property Description
ISBN: 9783658404284
Publisher: Springer Fachmedien Wiesbaden
Release Date: April of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 366
Format: Book
Collection: European Advertising Academy
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9783658404284

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