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Advances In Advertising Research (Vol. Vi)

The Digital, The Classic, The Subtle, And The Alternative

language: english
Publisher: Springer Fachmedien Wiesbaden, August of 2016 ‧
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Advances In Advertising Research (Vol. Vi)

The Digital, The Classic, The Subtle, And The Alternative

Property Description
ISBN: 9783658140823
Publisher: Springer Fachmedien Wiesbaden
Release Date: August of 2016
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 406
Format: Book
Collection: European Advertising Academy
Categories: Books in English > Management > Marketing
EAN: 9783658140823

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