Ads, Fads And Consumer Culture

Advertising'S Impact On American Character And Society

by Arthur Asa Berger
language: english
Publisher: ROWMAN & LITTLEFIELD, August of 2003 ‧
26,98€
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This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. A new chapter raises questions about prescription drug advertising and advertising to children.

Ads, Fads And Consumer Culture

Advertising'S Impact On American Character And Society

by Arthur Asa Berger

Property Description
ISBN: 9780742527249
Publisher: ROWMAN & LITTLEFIELD
Release Date: August of 2003
Language: English
Cover: Softcover
Pages: 216
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780742527249