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Ads, Fads And Consumer Culture
Advertising'S Impact On American Character And Society
language: english
Publisher:
ROWMAN & LITTLEFIELD, August of 2003 ‧
see product details
SYNOPSIS
This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. A new chapter raises questions about prescription drug advertising and advertising to children.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780742527249 |
| Publisher: | ROWMAN & LITTLEFIELD |
| Release Date: | August of 2003 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 216 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780742527249 |
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