Ads, Fads, And Consumer Culture

Advertising'S Impact On American Character And Society

by Arthur Asa Berger
language: english
Publisher: ROWMAN & LITTLEFIELD, August of 2000 ‧
82,40€
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This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

Ads, Fads, And Consumer Culture

Advertising'S Impact On American Character And Society

by Arthur Asa Berger

Property Description
ISBN: 9780742500303
Publisher: ROWMAN & LITTLEFIELD
Release Date: August of 2000
Language: English
Dimensions: 155 x 236 x 16 mm
Cover: Hardcover
Pages: 192
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780742500303