A Kind Of Magic

The Political Marketing Of The Anc

by Rushil Ranchod
language: english
Publisher: JACANA MEDIA (PTY) LTD, November of 2013 ‧
22,92€
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Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.

A Kind Of Magic

The Political Marketing Of The Anc

by Rushil Ranchod

Property Description
ISBN: 9781431408276
Publisher: JACANA MEDIA (PTY) LTD
Release Date: November of 2013
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Politics > Politics in General
EAN: 9781431408276