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A Japanese Advertising Agency

An Anthropology Of Media And Markets

by Brian Moeran
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 1996 ‧
74,34€
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This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

A Japanese Advertising Agency

An Anthropology Of Media And Markets

by Brian Moeran

Property Description
ISBN: 9780700705030
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 1996
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 350
Format: Book
Collection: Consumasian Series
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780700705030

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