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A Business History Of The Bicycle Industry

Shaping Marketing Practices

by Carlo Mari
language: english
Publisher: Springer Nature Switzerland AG, November of 2021 ‧
74,34€
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Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.

A Business History Of The Bicycle Industry

Shaping Marketing Practices

by Carlo Mari

Property Description
ISBN: 9783030505653
Publisher: Springer Nature Switzerland AG
Release Date: November of 2021
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 137
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9783030505653