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Value-Based Marketing eBook

Marketing Strategies For Corporate Growth And Shareholder Value

by Peter Doyle
language: english
Publisher: WILEY, November of 2008 ‧
52,93€
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Ebook for ADE
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.

Value-Based Marketing

Marketing Strategies For Corporate Growth And Shareholder Value

by Peter Doyle

Property Description
ISBN: 9780470741351
Publisher: WILEY
Release Date: November of 2008
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470741351