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Value-Based Marketing eBook
Marketing Strategies For Corporate Growth And Shareholder Value
language: english
Publisher:
WILEY, August of 2009 ‧
see product details
52,93€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470687635 |
| Publisher: | WILEY |
| Release Date: | August of 2009 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9780470687635 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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