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Urban Events, Place Branding And Promotion eBook

Place Event Marketing

language: english
Publisher: TAYLOR & FRANCIS, October of 2019 ‧
59,61€
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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

Urban Events, Place Branding And Promotion

Place Event Marketing

Property Description
ISBN: 9780429756214
Publisher: TAYLOR & FRANCIS
Release Date: October of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Contemporary Perspectives On Urban Growth, Innovation And Change
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9780429756214
Acessibilidade: Ver características de acessibilidade indicadas pelo editor