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Trademark Valuation eBook

A Tool For Brand Management

by Susan M. Richey e Gordon V. Smith
language: english
Publisher: WILEY, November of 2013 ‧
112,63€
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A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

Trademark Valuation

A Tool For Brand Management

by Susan M. Richey e Gordon V. Smith

Property Description
ISBN: 9781118283189
Publisher: WILEY
Release Date: November of 2013
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Tourist Guides and Maps > North America
EAN: 9781118283189
Acessibilidade: Ver características de acessibilidade indicadas pelo editor