Capa do artigo Tourism Marketing In Western Europe
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Tourism Marketing In Western Europe eBook

language: english
Publisher: CABI, November of 2021 ‧
141,58€
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This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.

Tourism Marketing In Western Europe

Property Description
ISBN: 9781789248760
Publisher: CABI
Release Date: November of 2021
Language: English
Pages: 224
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Cabi Regional Tourism Series
Categories: eBooks in English > Management > Marketing
eBooks in English > Management > Hospitality and Tourism
EAN: 9781789248760

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