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Tourism And The Branded City eBook

Film And Identity On The Pacific Rim

by Stephanie Hemelryk Donald
language: english
Publisher: Ashgate Publishing Ltd, November of 2012 ‧
120,00€
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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

Tourism And The Branded City

Film And Identity On The Pacific Rim

by Stephanie Hemelryk Donald

Property Description
ISBN: 9781409487449
Publisher: Ashgate Publishing Ltd
Release Date: November of 2012
Language: English
Pages: 234
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Geography
EAN: 9781409487449