Capa do artigo Toolbox For Marketing And Management
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Toolbox For Marketing And Management eBook

Creative Concepts, Forecasting Methods, And Analytical Instruments

by Ralf T. Kreutzer
language: english
Publisher: Springer International Publishing, May of 2019 ‧
79,49€
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Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.

Toolbox For Marketing And Management

Creative Concepts, Forecasting Methods, And Analytical Instruments

by Ralf T. Kreutzer

Property Description
ISBN: 9783030138233
Publisher: Springer International Publishing
Release Date: May of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: Management For Professionals
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9783030138233
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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