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The Connected Consumer eBook

by Dinesh Kumar
language: english
Publisher: BUSINESS EXPERT PRESS, October of 2015 ‧
9,59€
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Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.

The Connected Consumer

by Dinesh Kumar

Property Description
ISBN: 9781631571114
Publisher: BUSINESS EXPERT PRESS
Release Date: October of 2015
Language: English
Pages: 172
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Advertising
EAN: 9781631571114
Acessibilidade: Ver características de acessibilidade indicadas pelo editor