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Tangible Strategies For Intangible Assets eBook

by John Berry
language: english
Publisher: McGraw Hill LLC, November of 2004 ‧
59,57€
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Ebook for ADE
Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.

Tangible Strategies For Intangible Assets

by John Berry

Property Description
ISBN: 9780071454391
Publisher: McGraw Hill LLC
Release Date: November of 2004
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Finances
EAN: 9780071454391