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Sustainable Luxury Brands eBook

Evidence From Research And Implications For Managers

by Gianluigi Guido, Michele Costabile, Matteo De Angelis e Cesare Amatulli
language: english
Publisher: Palgrave Macmillan UK, January of 2017 ‧
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Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

Sustainable Luxury Brands

Evidence From Research And Implications For Managers

by Gianluigi Guido, Michele Costabile, Matteo De Angelis e Cesare Amatulli

Property Description
ISBN: 9781137601599
Publisher: Palgrave Macmillan UK
Release Date: January of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Palgrave Advances In Luxury
Categories: eBooks in English > Management > Marketing
EAN: 9781137601599

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