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Strategy From The Outside In: Profiting From Customer Value eBook

by Christine Moorman e George S. Day
language: english
Publisher: McGraw Hill LLC, July of 2010 ‧
46,38€
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Inside-out thinking distracts companies from the core purpose of a business: to create and serve customers. Fulfilling that purpose can be done only by approaching strategy from the outside in. Presenting a refreshing look at creating enduring business value, this title challenges you to shift your perspective.

Strategy From The Outside In: Profiting From Customer Value

by Christine Moorman e George S. Day

Property Description
ISBN: 9780071760782
Publisher: McGraw Hill LLC
Release Date: July of 2010
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Parenting > Social Animation and Adult Education
EAN: 9780071760782
Acessibilidade: Ver características de acessibilidade indicadas pelo editor