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Strategy Bites Back eBook

It Is A Lot More, And Less, Than You Ever Imagined

by Joseph B. Lampel e Henry Mintzberg
language: english
Publisher: PEARSON EDUCATION, December of 2004 ‧
15,89€
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Ebook for ADE

SWOTed by strategy models? Crunched by analysis?  Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn''t make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as  and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

  • Strategy as a Little Black Dress
  • Forecasting: Whoops!
  • Management and Magic
  • Strategy and the Art of Seduction
  • The Soft Underbelly of Hard Data
  • Strategy as destiny      
  • Jack Welch on Planning
  • The Seven Deadly Sins of Planning
  • Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?

Strategy Bites Back

It Is A Lot More, And Less, Than You Ever Imagined

by Joseph B. Lampel e Henry Mintzberg

Property Description
ISBN: 9781405898256
Publisher: PEARSON EDUCATION
Release Date: December of 2004
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781405898256