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Strategic Sport Communication eBook
Traditional And Transmedia Strategies For A Global Sports Market
language: english
Publisher:
TAYLOR & FRANCIS, September of 2021 ‧
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70,21€
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SYNOPSIS
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781000437379 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | September of 2021 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781000437379 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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