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Strategic Social Marketing eBook

For Behaviour And Social Change

by Ross Gordon e Jeff French
language: english
Publisher: SAGE PUBLICATIONS, November of 2019 ‧
64,91€
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

Strategic Social Marketing

For Behaviour And Social Change

by Ross Gordon e Jeff French

Property Description
ISBN: 9781526471635
Publisher: SAGE PUBLICATIONS
Release Date: November of 2019
Language: English
Pages: 576
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781526471635
Acessibilidade: Ver características de acessibilidade indicadas pelo editor