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Strategic Marketing Planning eBook

Name: Strategic Marketing Planning
Price: 67.56 EUR
Author: Karel Jan Alsem
ISBN: 9781000984552

A Step-By-Step Approach

by Karel Jan Alsem

Book eBook

language: english

Publisher: Taylor and Francis Group, November of 2023 ‧ see product details

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SYNOPSIS

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

DETAILS

Strategic Marketing Planning

A Step-By-Step Approach

by Karel Jan Alsem
Property	Description
ISBN:	9781000984552
Publisher:	Taylor and Francis Group
Release Date:	November of 2023
Language:	English
Format:	eBook
File Format and Compatibility:	ePUB para ADE
Categories:	eBooks in English > Economics, Finance and Accounting > Economy eBooks in English > Management > Management and Organization
EAN:	9781000984552
Acessibilidade:	Ver características de acessibilidade indicadas pelo editor

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INFORMAÇÕES ADICIONAIS

This title is working towards, but does not yet fully meet the AA level of the Web Content Accessibility Guidelines. It is a moderate complexity book with images, an equation, tables, lists, references, cross-references, backlinks and hyperlinks. Some images and tables may appear on pages different from the print version. Most images have short descriptions. No math is described. Linked DOIs are provided, but not uniquely identified. In-text citations are linked, however backlinks only return... Para mais informações sobre a acessibilidade deste produto, entre em contato com o editor: [email protected]. Quebras de página incluídas.