Capa do artigo Strategic Marketing Management In Asia
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Strategic Marketing Management In Asia eBook

Case Studies And Lessons Across Industries

by Syed Saad Andaleeb e Khalid Hasan
language: english
Publisher: EMERALD GROUP PUBLISHING LIMITED, December of 2016 ‧
121,89€
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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. 
Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.

Strategic Marketing Management In Asia

Case Studies And Lessons Across Industries

by Syed Saad Andaleeb e Khalid Hasan

Property Description
ISBN: 9781786357458
Publisher: EMERALD GROUP PUBLISHING LIMITED
Release Date: December of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781786357458
Acessibilidade: Ver características de acessibilidade indicadas pelo editor