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Strategic Marketing For Success In Retailing eBook

by A. Coskun Samli
language: english
Publisher: Bloomsbury Publishing (USA), September of 1998 ‧
89,44€
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This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

Strategic Marketing For Success In Retailing

by A. Coskun Samli

Property Description
ISBN: 9780313370823
Publisher: Bloomsbury Publishing (USA)
Release Date: September of 1998
Language: English
Pages: 416
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Non-Series
Categories: eBooks in English > Management > Marketing
EAN: 9780313370823

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