Capa do artigo Strategic Management Of Technological Innovation Ise
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Strategic Management Of Technological Innovation Ise eBook

by Melissa Schilling
Book eBook
language: english
Publisher: MCGRAW-HILL EDUCATION, January of 2022 ‧
52,99€
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Melissa Schilling''s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Strategic Management Of Technological Innovation Ise

by Melissa Schilling

Property Description
ISBN: 9781265657659
Publisher: MCGRAW-HILL EDUCATION
Release Date: January of 2022
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781265657659
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

MELISSA SCHILLING

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