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Strategic Integrated Marketing Communications eBook

Name: Strategic Integrated Marketing Communications
Price: 60.94 EUR
Author: Larry Percy
ISBN: 9781000842937

by Larry Percy

language: english

Publisher: TAYLOR & FRANCIS, March of 2023 ‧ see product details

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Availability

IMMEDIATE AVAILABILITY

Type of availability associated with digital items and that after payment are immediately available. The eBooks and audiobooks are available in the library or in the Wook Reader App, and the e-books in ADE, Virtual School and digital gift voucher format are available in the customer area (or via email).

PRERELEASE

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Ebook for ADE

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SYNOPSIS

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

DETAILS

Strategic Integrated Marketing Communications

by Larry Percy
Property	Description
ISBN:	9781000842937
Publisher:	TAYLOR & FRANCIS
Release Date:	March of 2023
Language:	English
Format:	eBook
File Format and Compatibility:	ePUB para ADE
Categories:	eBooks in English > Economics, Finance and Accounting > Economy
EAN:	9781000842937
Acessibilidade:	Ver características de acessibilidade indicadas pelo editor

LARRY PERCY

Advertising Strategy

John RossiterandLarry Percy

BLOOMSBURY PUBLISHING PLC

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Características de Acessibilidade

FORMAS DE LER

Ajustes visuais : Não foi disponibilizada qualquer informação sobre a possibilidade de modificar aparência visual do texto e das páginas.

Suporte a leitura não visual : Todo o conteúdo é legível por conversor de texto em voz ou braille dinâmico. São disponibilizadas descrições de texto alternativas para as imagens relevantes para a compreensão do conteúdo.

CONFORMIDADE

Não foi disponibilizada informação.

EPUB 1.1,

NAVEGAÇÃO

Contém índice de conteúdos com links para as secções principais. Contém um índice com links para as entradas referenciadas. Contém navegação estrutural.

CONTEÚDOS RICOS

Contém notação mtemática em MathML.

INFORMAÇÕES ADICIONAIS

Strategic Integrated Marketing Communications is working towards, but does not yet fully meet the AA level of the Web Content Accessibility Guidelines. It is a moderate complexity book with images, equations, tables, lists, references, cross-references, backlinks and hyperlinks. Some images and tables may appear on pages different from the print version. All images have short descriptions. All math is described. Linked DOIs are provided, but not uniquely identified. In-text citations are link... Para mais informações sobre a acessibilidade deste produto, entre em contato com o editor: [email protected]. Não é utilizada a cor como único meio de transmissão de informação. Quebras de página incluídas.