Capa do artigo Statistical Methods In Customer Relationship Management
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Statistical Methods In Customer Relationship Management eBook

by J. Andrew Petersen e V. Kumar
language: english
Publisher: WILEY, July of 2012 ‧
104,61€
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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.

Statistical Methods In Customer Relationship Management

by J. Andrew Petersen e V. Kumar

Property Description
ISBN: 9781118349205
Publisher: WILEY
Release Date: July of 2012
Language: English
Format: eBook
Categories: eBooks in English > Management > Marketing
EAN: 9781118349205

V. KUMAR

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