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Statistical Methods In Customer Relationship Management eBook

by J. Andrew Petersen e V. Kumar
language: english
Publisher: WILEY, July of 2012 ‧
104,61€
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Ebook for ADE
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.

Statistical Methods In Customer Relationship Management

by J. Andrew Petersen e V. Kumar

Property Description
ISBN: 9781118349205
Publisher: WILEY
Release Date: July of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781118349205