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How To Mobilize Social Word Of Mouth (Swom)
language: english
Publisher:
BUSINESS EXPERT PRESS, February of 2017 ‧
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SYNOPSIS
Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781631574429 |
| Publisher: | BUSINESS EXPERT PRESS |
| Release Date: | February of 2017 |
| Language: | English |
| Pages: | 242 |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
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| EAN: | 9781631574429 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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