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Salience Of Marketing Stimuli eBook

An Incongruity-Salience Hypothesis On Consumer Awareness

by Gianluigi Guido
language: english
Publisher: SPRINGER US, December of 2012 ‧
171,59€
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Ebook for ADE
An IncongruitySalience Hypothesis on Consumer Awareness.

Salience Of Marketing Stimuli

An Incongruity-Salience Hypothesis On Consumer Awareness

by Gianluigi Guido

Property Description
ISBN: 9781461516217
Publisher: SPRINGER US
Release Date: December of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781461516217