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Rethinking Place Branding eBook

Comprehensive Brand Development For Cities And Regions

language: english
Publisher: Springer International Publishing, November of 2014 ‧
184,84€
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Ebook for ADE
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.

Rethinking Place Branding

Comprehensive Brand Development For Cities And Regions

Property Description
ISBN: 9783319124247
Publisher: Springer International Publishing
Release Date: November of 2014
Language: English
Pages: 248
Format: eBook
File Format and Compatibility:
Collection: Business And Economics
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9783319124247
Acessibilidade: Ver características de acessibilidade indicadas pelo editor