Capa do artigo Rating The Audience
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Rating The Audience eBook

The Business Of Media

by Mark Balnaves, Ben Goldsmith e Tom O'Regan
language: english
Publisher: BLOOMSBURY PUBLISHING, October of 2011 ‧
33,38€
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This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

Rating The Audience

The Business Of Media

by Mark Balnaves, Ben Goldsmith e Tom O'Regan

Property Description
ISBN: 9781849664615
Publisher: BLOOMSBURY PUBLISHING
Release Date: October of 2011
Language: English
Pages: 288
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781849664615
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

MARK BALNAVES

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BEN GOLDSMITH

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TOM O'REGAN

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