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Psychology Of Consumer Behavior eBook
language: english
Publisher:
TAYLOR & FRANCIS, June of 2013 ‧
see product details
74,19€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781134932894 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | June of 2013 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
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History
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General History
eBooks in English > Social Sciences and Humanities > Sociology |
| EAN: | 9781134932894 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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