Capa do artigo Psychology Of Consumer Behavior
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Psychology Of Consumer Behavior eBook

by Brian Mullen e Craig Johnson
language: english
Publisher: TAYLOR & FRANCIS, June of 2013 ‧
74,19€
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The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.

Psychology Of Consumer Behavior

by Brian Mullen e Craig Johnson

Property Description
ISBN: 9781134932825
Publisher: TAYLOR & FRANCIS
Release Date: June of 2013
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > History > General History
eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781134932825

BRIAN MULLEN

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CRAIG JOHNSON

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